Tired of writing (and receiving!) the same old email newsletters? Why not try and include some new content. Answer customer questions ​Think about what questions are you constantly fielding from customers? Why not take the time to address some of the most commonly asked questions in your next newsletter? Feature success stories ​What successes have [...]

We’ve all been guilty of sending the old “I’m just touching base” email to see if a prospect is any further along with their decision making. The problem with this approach is that it adds little value to the overall relationship. Instead of pestering our prospects we should be looking to add more value by [...]

The subject line of your email campaign can make the difference between your email being read or being deleted. We suggest listing your newsletter highlights in the subject line rather than having a generic subject line. For example ”Winner announced, new widgets & holiday orders” is likely to have a better email open rate than something uninspiring like [...]

It’s takes around 6 points of contact to close a sale. This certainly is a sweeping statement however the basic premise is sound – it takes time to build trust and it takes trust to make a sale. So how many times do you touch base with your potential customers? Here’s an example of how [...]

We’ve just taken the wrapping paper off a huge upgrade to SimpleMail. If you’ve logged in recently, the first thing you probably noticed is the new vertical split window when you go to create your email newsletter. Now you can see most or all of your email as you add content to it. The experience [...]

Email inspiration can be a hard to come by – it can be tough to know what’s newsworthy! Here are our top 5 excuses for touching base with your customers. You’ve won an award or been in the press recently (well done!) You have a new product or service available to your customers You’ve have a [...]

Auto-what? Before we get too carried away, how about a quick introduction. Auto-responders are essentially an automated email, or sequence of emails sent when a subscriber meets a condition you set. For example, when someone joins your list, your subscriber’s birthday, or a month since someone purchased from your store. Basically, you set the rules [...]

Here are our top tips for trade show follow ups Keep your email short – have 2 or 3 key messages and avoid long paragraphs of text. Link to your website – make is easy for your recipients to click through and find out more about your business. Make the subject line interesting – ie, [...]

What is worldview? Every time you send a campaign, we already show you who is opening it, clicking links, forwarding it to their friends, liking it on Facebook or mentioning it on Twitter. Here’s the cool part—now with Worldview we’ll show you this on a map, in real-time. Worldview reminds you these are real people [...]

With many trade shows coming up, it’s a great time to talk about how to maximise the benefits of being an exhibitor. Here are a few ideas as to how email marketing can help you make the most of an event. 1. Give and take Give visitors to your stand/exhibit something of value in exchange [...]