Outlook vs SimpleMail

We’re often asked the question “Why should I pay to use an email marketing system when I can use the email program on my computer or my webmail for free?”

Here are 4 reasons to use an email marketing program (like SimpleMail) instead of using Outlook, Apple Mail, Lotus Notes, Gmail, Hotmail, Yahoo etc

1. Outlook uses attachments. Attachments can be blocked by spam filters, they increase the overall size of the email (affecting time to send and time to download) and its difficult to know how an attachment will be displayed on the recipients computer.

2. Send limits. Many ISP (Internet Service Providers) will limit the amount of emails that can be sent at any given time. Sending a campaign to 1000 recipients using your Microsoft Outlook might take a couple of hours, alternatively, you may need to send 10 campaigns to 100 people to get your message out there.

3. Unsubscribes. Traditional email programs aren’t built for mass email and they can’t handle unsubscribes for you. This means you need to keep an excel document (or something similar) that you can manually adjust when a recipient would like to unsubscribe from your mailing list.

4. Reporting. Standard email programs lack the ability to track who has opened an email or who clicked on a link within an email.

Don’t get us wrong, standard email programs are great for traditional 2 way email conversations. If your business plans on sending email campaigns to more than 50 or so people then we recommend you use a purpose built email program because of the reasons above.